Timeless Traditions Foundation CDC

Our people

Meet the teambehind the work.

Timeless Traditions Foundation runs on people who know this land and the families on it. These are the folks carrying the mission forward, day after day, on the Carter Farm and across Pittsylvania County.

4

people carrying the work forward

An executive director, two program directors, and a master naturalist: leadership, wellbeing, cultural memory, and the land itself.

Who does the work

Four people, one farm, and a long memory.

Headshot of Bethann West James, JD

Bethann West James, JD

Executive Director

Bethann West James leads Timeless Traditions Foundation as its Executive Director, work that is, for her, as much a family inheritance as a profession. The granddaughter of Raleigh Martin Carter, one of the Carter Farm's original 1889 landowners, Bethann is a third-generation steward of the land her family has held in continuous stewardship for over 130 years, and she has built TTF to carry that legacy of land, family, and mutual aid forward into community wellness, economic opportunity, and cultural memory for every generation that calls this land home.

Bethann brings more than 30 years of experience as a lawyer and nonprofit leader to TTF, having founded and led nonprofit organizations across the Eastern Seaboard with budgets ranging from $1,000 to $10 million. She holds a Juris Doctor, a degree in Urban Planning, and certificates in Nonprofit Management, DEIAJ, and Leadership, and is a certified health coach. Beyond TTF, she serves as President of GemStone Professional Services Consultants and as Founder, Secretary, and Executive Director (Non-Voting) of Echo Valley Micro Resort, LLC, TTF's social enterprise on the Carter Farm.

Bethann serves on the Board of the Black Farmers' Market in North Carolina and as a member of the Pittsylvania County Comprehensive Plan Advisory Board. A mother and a lifelong advocate for the communities she serves, she works alongside TTF's staff, board, and the Carter family's living elders, including 102-year-old Aunt Pat, to ensure the Carter Farm's next century is built with the same spirit of stewardship that shaped its first.

Headshot of Jerelle Carter, MPH

Jerelle Carter, MPH

Director of Health & Wellbeing

Jerelle Carter brings more than two decades of community health experience to his role as TTF's Director of Health & Wellbeing, work that is also, for him, a family calling. The great-grandson of Raleigh Martin Carter, one of the Carter Farm's original 1889 landowners, Jerelle carries his family's legacy of land, health, and mutual aid into TTF's Roots programming: from the Rooted in Motion accessible trail corridor to the Roots to Resilience Community Wellness Garden, and TTF's broader Ancestral Health and Wellness work.

Jerelle holds a Master of Public Health in Health Promotion and Safety from Eastern Virginia Medical School and a Bachelor of Science in Health Promotion from Appalachian State University. His career spans community health education, chronic disease prevention, and mental health skill-building.

He holds certifications in Diabetes Self-Management and Chronic Disease Self-Management through Stanford University, along with credentials as a Community Health Worker, Mobile Crisis responder, and Qualified Mental Health Professional-Associate (QMHP-A). A CrossFit Level 1 coach and longtime group fitness instructor, Jerelle brings the same hands-on, relationship-centered approach to wellbeing at TTF that has shaped his entire career, now rooted, quite literally, in his own family's ground.

Headshot of Jeanette Cruz, BA

Jeanette Cruz, BA

Director of Cultural Stewardship

Jeanette Cruz brings a career built on precision and compliance, paired with a personal passion for genealogy, to her role as TTF's Director of Cultural Stewardship, preserving and sharing the Carter family's story and the broader history of Black land stewardship in Pittsylvania County, honoring local centenarians and ancestors while building new traditions for generations to come.

With a background in genealogy research, Jeanette helps families trace their ancestry and provides documentary research for families navigating heirs' property situations, drawing on her proficiency in real estate title search to help untangle land ownership history and protect families' claims to their land. That same research discipline anchors TTF's own work tracing the Carter family's line back well before the farm's 1889 founding generation.

Before joining TTF, Jeanette spent nearly two decades in banking, human services, and disaster recovery administration. She holds two Bachelor of Arts degrees from Liberty University, in Psychology/Christian Counseling and Paralegal Studies. At TTF, her genealogical expertise, title research skills, and career-long discipline for documentation combine into a rare pairing, equipped to help families reclaim and protect their own history while safeguarding the Carter family's legacy, from the Legacy Grant Program to the planned 1889 Society, for generations to come.

Headshot of Neal Bowman

Neal Bowman

Land Steward & Trained Naturalist

Neal Bowman is a Virginia State certified, trained naturalist and ecological steward who specializes in cultivating woodland botanicals, native species, and medicinal plants, and serves as TTF's Land Steward.

Neal's path to land stewardship spans decades and disciplines. He spent years in facility and project management for BB&T Bank, eventually overseeing 1,500 buildings across Virginia and Tennessee, before founding his own contracting company. As family members aged, he began taking on the hands-on work of caring for land and property himself: repairs, gardening, and lawn care, a calling that grew into his current work as gardener, blacksmith, and caretaker for regional institutions including the Blue Ridge Institute & Museum, the Martinsville & Henry County Historical Society, the Smith River Sports Complex, and formerly Old Salem Museums and Gardens.

He has coursework in forestry, wildlife management, and ecology from Virginia Tech; horticulture and agribusiness training from Patrick & Henry Community College; and specialized workshops through Virginia Tech's Sustainability Center, Virginia State University, and the University of Vermont on woodland plants, medicinal plants, and specialty crops. Neal completed his naturalist training through the Commonwealth of Virginia at the Museum of Natural History and volunteers with the Department of Wildlife Conservation.

At TTF, Neal focuses on reviving traditional herbal folklore and sustainable land practices, and collaborates on food-as-medicine initiatives that illuminate how biodiversity and ecosystem health form the literal groundwork for nutritional wellness. He co-presented at the 2026 Global World Dietetic Conference on "Beyond the RX: Food as Medicine as a Tool for Community Autonomy in Rural Virginia," and brings that same naturalist expertise to designing and managing the foundation's Wellness Gardens every day.

Keepers of the story

Before the programs, there were the storytellers.

Aunt Pat and Aunt Ruth hold the Carter family history that everything here is built on. The foundation's work starts with what they remember and what they were taught, going back to the 1889 land purchase.

Aunt Pat and Aunt Ruth of the Carter family
Aunt Pat and Aunt Ruth, keepers of the Carter family story.

Working alongside us

Partners & collaborators

TTF's programs are built alongside clinicians, researchers, and rural health leaders who bring their own institutions to the table. These are partners in the work, not foundation staff.

Dr. Kina White

Coach, NRHA Rural Health Community Capacity Academy

Assigned as TTF's coach for the 2026 RHCCA cohort.

Leslie Sturdivant

Sovah Health

Co-presenter, "The Intersection of Institutional Health and Community-Led Autonomy."

Samantha Haswell, RD

VCU / Massey Cancer Center

Co-presenter, "Beyond the RX: Food as Medicine as a Tool for Community Autonomy in Rural Virginia."

Get involved

Want to work alongside us?

We are always looking for land stewards, garden volunteers, and community partners who want to put time into this work.

Reach the team directly

Questions about volunteering or partnership are welcome by email.