
Bethann West James, JD
Executive Director
Bethann West James leads Timeless Traditions Foundation as its Executive Director, work that is, for her, as much a family inheritance as a profession. The granddaughter of Raleigh Martin Carter, one of the Carter Farm's original 1889 landowners, Bethann is a third-generation steward of the land her family has held in continuous stewardship for over 130 years, and she has built TTF to carry that legacy of land, family, and mutual aid forward into community wellness, economic opportunity, and cultural memory for every generation that calls this land home.
Bethann brings more than 30 years of experience as a lawyer and nonprofit leader to TTF, having founded and led nonprofit organizations across the Eastern Seaboard with budgets ranging from $1,000 to $10 million. She holds a Juris Doctor, a degree in Urban Planning, and certificates in Nonprofit Management, DEIAJ, and Leadership, and is a certified health coach. Beyond TTF, she serves as President of GemStone Professional Services Consultants and as Founder, Secretary, and Executive Director (Non-Voting) of Echo Valley Micro Resort, LLC, TTF's social enterprise on the Carter Farm.
Bethann serves on the Board of the Black Farmers' Market in North Carolina and as a member of the Pittsylvania County Comprehensive Plan Advisory Board. A mother and a lifelong advocate for the communities she serves, she works alongside TTF's staff, board, and the Carter family's living elders, including 102-year-old Aunt Pat, to ensure the Carter Farm's next century is built with the same spirit of stewardship that shaped its first.




